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8 W. Monroe St., 3rd Fl.




Sat, Oct 15: 9am - 4pm

Sun, Oct 16: 9am - 4pm

Photography Prohibited Wheelchair Accessible

Building Architect

Holabird & Roche, 1912

Office Interior



MediaScience's new lab in the North American Building is one of the world's most advanced audience research facilities. This innovative firm specializes in consumer neuroscience research. As people watch TV or view content on computer screens, state-of-the-art tools measure biometrics, facial muscle movement, eye gaze, reaction times and more. These metrics have become critical resources for many of the largest brands in the entertainment industry and beyond. MediaScience began in Austin, Texas and originally operated under an exclusive partnership with Disney Media Networks. The Chicago lab opened in 2016 and features 42 proprietary NeuroQube™ stations, simulated living room environments and advanced focus group facilities. Current clients include Disney, ESPN, Facebook, Hulu, and others.

Behind the Scenes

Check out MediaScience's next-generation focus group facilities and the behind-the-scenes "command center" where advanced audience reaction data is closely monitored.